Omnichannel Platform Features

The Omnified customer journey starts with a browser about to leave your brick and mortar store. The Omnified POS app allows shop floor staff to quickly and easily capture their contact details and send them a branded email, with some links to the products they were interested in during their store visit. This is a proven and highly effective way of breaking the ice with a potential customer and paves the way for a rich omnichannel customer journey…

Once product information has been sent to the customer, the platform engine acts as an intelligent, easy to use CRM, managing the journey from lead to customer.

Automated followup emails can be timed to perfection, through intelligent analysis of previous customers behaviour.

Emails will always be on-brand and scheduled emails can be cancelled automatically, if the customer orders in the meantime.

A list of each customer’s favourite items from their store visits is automatically generated. Their favourites list can be accessed by your staff in store and also can be integrated into the customer’s account on your website. Favourites lists are a great way of gaining customer loyalty and increasing lifetime value.

Keep track of your customer’s omnichannel interactions with a detailed timeline view. A great way to gauge a customer’s interest level and also to gain insights into customer behaviour around your brick & mortar stores.

View your results at a glance with the dashboard containing key metrics such as the boost in sales obtained by the app and the number of new leads generated through the app.

Monitor staff and location performance and gain insights into product and customer behaviour with in depth omni-channel analytics.

The Omnified Platform is not just about the software.

Omnichannel retail is a subtle art and brick and mortar retail environments vary dramatically.

If you're on the Omnified Growth Plan and above then in addition to customising your software, our team can advise and assist with the training of your team, in order to perfect your omnichannel strategy.

The platform is built for connectivity. We have a deep out-of the-box integration with Shopify and can integrate with any the major eCommerce platforms, ERPs, Point Of Sale systems, social media platforms etc...

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